Near the beginning of August 2005, St. Joe approached Alig Technology Group with a rush job to complete a mass emailing for promotion of their newest community; WaterSound West Beach. Their marketing department was nearing completion of the first brochure which would announce their initial home site release. We were told that within 7 days they would like to do a push email to their prospect mailing list.
By the end of the day, 7 days became 48 hours...
Our team shuffled jobs around and put all the resources at our disposal into the project. Working diligently with St. Joe's marketing department, we developed a mini-site which mirrored all of the information in their brochure, created a form for gathering additional leads and comped out creative ideas for the actual HTML email.
After aggressively moving through their internal approval processes, the Email Blast was sent out on schedule. After 1 week, St. Joe's marketing department was proud to report a very successful 18% click-thru rate for the mailing.
Click here to view the HTML email
Contact us to find out how affordable and effective mass emails can be for your business